ALG has unveiled a major new look for its Aortha brand, with the stated goal of providing the “complete solution for all Orthotics and Prosthetics requirements”.
In addition to a fresh new brand identity, a new website has been developed showcasing the comprehensive range of Aortha products and services.
This includes an at-a-glance guide to Aortha distributors around the world, upcoming events and training seminars and information about the aortha education programme run by ALG.
Nahim Choudhury, Global Brand Manager for Aortha, said: “Most other brands are very business and product focused, but our intention with Aortha is to make connections with customers, health professionals and medical suppliers. We want Aortha to be at the centre of any O&P workshop.”
Nahim added: “Our philosophy is about offering our customers and partners the latest O&P materials technology and machinery with a commitment to consistency, quality, service and innovation backed up by the best of British design.”
Hugh Sheridan, CEO of ALG, said: “We are proud of our reputation not only as a provider of industry-leading O&P products, but also as a leader in innovation, technology and education. The branding work we have done around Aortha fits with our organisation’s desire to not only change the way people move, but also the way they feel.”